The Value of Virginity in Different Parts of the World Essay Example For Students

The Value of Virginity in Different Parts of the World Essay The motivation behind this exploration is to assess the worth given to virginity in various parts tooth world. As per Wakefield, a virgin is, initially, a lady who has never had sex. Virginity is a condition of being a virgin, It is determined run the Latin word Virgo, which means an explicitly unpracticed lady (Wakefield). There are a few reasons why numerous social orders esteem virginity in unmarried lady or young ladies. The reasons extend from mens predominant nature, to family esteems, to religion, and to some money related or legitimate addition. In many social orders, ladies have consistently been ruled by men. Men have a sense of safety to have a virgin lady of the hour. It is a wellspring of pride and fulfillment for a man to realize that nobody else has contacted his lady of the hour or spouse with the exception of him. This inclination has driven numerous social orders philosophy about the significance Of virginity among little youngsters, aside from that Virginity is viewed as an image of virtue, restraint, and respectability (George). Another motivation behind why virginity was so esteemed by certain social orders is a result of the disgrace connected to having a fatherless kid. We will compose a custom exposition on The Value of Virginity in Different Parts of the World explicitly for you for just $16.38 $13.9/page Request now Most families anticipate that their little youngsters should remain virgins supposing that they get impregnated before marriage, it becomes he issue of the family to hold up under the disgrace of having a charlatan conceived in their family. Notwithstanding that, in numerous social orders, it is only an ethical issue-sex is acknowledged simply after marriage (Abramson), With the development of contraceptives, pregnancy happened to less concern, nonetheless, the most significant motivation behind why virginity is esteemed in most present day social orders is a direct result of religion. In both Christianity and Islam, sex before marriage is censured In Christianity, it isn't just sexual infiltration that is denounced, yet other lascivious sexual exercises are likewise disallowed (George), Virginity is a genuine issue in most Islamic nations. From my experience (my significant other is from an Islamic nation), discovered that if a young lady loses her virginity, her dad can beat or even execute her. There are numerous occurrences skirt the siblings of these young ladies were impelled to slaughter their sisters for losing their virginity. This is on the grounds that they (the men) accept that she has carried disgrace and punishment to their family. Another significant motivation behind why virginity was esteemed in our history is on the grounds that marriage used to be a wellspring of increase, either as a share or as an agreement that benefits the young ladies family. In some Asian nations, virginity is significant in light of the fact that suggests need to utilize their girls as a wellspring of upward versatility in the general public to higher situations, to pick up favor of a significant family or to keep their high class status or resources. They organize union with suit their requirements (Abramson), In the western nations today, virginity is less esteemed. Indeed, it is strange for a young lady to in any case stay a virgin until her big day. On the off chance that a young lady is as yet a virgin at twenty five, she is Often criticized, while, in conventional center Asian social orders, virginity is as yet a serious deal. Men need their ladies to be virgins, and their ladies to be secured unassumingly. In Africa, a few social orders still profoundly welcome a virgin lady. Truly, in most African societies, a lady of the hour should be a virgin, yet that belief system is evolving definitely. In my overview frequently Nigerian men (20 to 25 years of age), when inquired as to whether they want to wed just a virgin, just two out regularly men from Nigeria replied, yes! Two of them will value it, yet would not give it a second thought if their ladies are not virgins while the remainder of them excused that virginity is significant for conjugal fulfillment. In a study distributed in London on The Economic Times titled, Asians Losing their Virginity (07/04/2007). The report as pushed roar, despite the fact that it doesn't specie/if the members were hitched or not before losing their virginity, it is as yet an impression of the worth joined to virginity in those nations. Individuals in Asian nations, including India, lose their virginity at an a lot more established age than those in the West, as indicated by an overall investigation of sexual conduct and preventative utilize distributed today(Asians). Malaysian were the Oldest to lost their virginity at 23. 0 years of age, trailed by Indians (22. 9) Singapore (22. 8), Chinese (22. 1), This (20. 5), Hong Congers (20. 2), Nigerian (19. 7) and Japanese (19. ) (Asians). All things considered, age for firs t having intercourse was 19. 5, as per the examination The Global Face of Sex, aggregated by Dared Network, the social showcasing arm of SSL International, which makes Dared condoms (Asians). The Austrian were the first to lose their virginity at 17. 3 years of age, trailed by Brazilian (17. 4), Germans (17. 6), New Slanderer (17 8), Australians (17. 9) and Americans (18. 0). Be that as it may, notwithstanding standing by longer, Malaysian came top among the individuals who said they were the most prepared for sex (41. 5 percent), trailed by the Dutch, Greeks, Americans and Australians. Conversely, Japanese, Nigerian, This and .ub84c304073e59e9d4b9171920a4baa44 , .ub84c304073e59e9d4b9171920a4baa44 .postImageUrl , .ub84c304073e59e9d4b9171920a4baa44 .focused content territory { min-tallness: 80px; position: relative; } .ub84c304073e59e9d4b9171920a4baa44 , .ub84c304073e59e9d4b9171920a4baa44:hover , .ub84c304073e59e9d4b9171920a4baa44:visited , .ub84c304073e59e9d4b9171920a4baa44:active { border:0!important; } .ub84c304073e59e9d4b9171920a4baa44 .clearfix:after { content: ; show: table; clear: both; } .ub84c304073e59e9d4b9171920a4baa44 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; progress: darkness 250ms; webkit-progress: haziness 250ms; foundation shading: #95A5A6; } .ub84c304073e59e9d4b9171920a4baa44:active , .ub84c304073e59e9d4b9171920a4baa44:hover { mistiness: 1; progress: murkiness 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .ub84c304073e59e9d4b9171920a4baa44 .focused content zone { width: 100%; position: rela tive; } .ub84c304073e59e9d4b9171920a4baa44 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enhancement: underline; } .ub84c304073e59e9d4b9171920a4baa44 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ub84c304073e59e9d4b9171920a4baa44 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt range: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .ub84c304073e59e9d4b9171920a4baa44:hover .ctaButton { foundation shading: #34495E!important; } .ub84c304073e59 e9d4b9171920a4baa44 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .ub84c304073e59e9d4b9171920a4baa44-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ub84c304073e59e9d4b9171920a4baa44:after { content: ; show: square; clear: both; } READ: The Great Gatsby Symbolism EssayHong Congers said were minimal prepared for first sexual experience, with under 13 percent saying they were OK with losing their virginity when they did, Meanwhile, in excess of 33% of Nigerian (37,S percent) said they felt compelled into losing their virginity by a long shot the most elevated rate (Asians). Taking everything into account, I have seen that, families and men in nations with high setting society, for instance, Mid-Asians that esteem religion and ethics will in general worth virginity in unmarried ladies more than in nations with low setting societies, for instance, Europeans, that r eligion and ethics has less impact. The other thing have understood from this pursuit is that, there is a general propensity of men getting all the more less worried about the need of their lady of the hour to be a virgin. As I would see it, it is a useful for little youngsters to save their virginity for their future spouses, however it is uncalled for, for a man Who is explicitly dynamic to interest for a virgin lady of the hour.

Meaning of Life Essay

Here’s what an ongoing review found: †¢ 25% of individuals state it is to look for truth and make importance for yourself †¢ 22% think the significance of life is to affectionately help other people and improve the world †¢ 18% state there is no importance †¢ 8% think it is to recreate and proceed with your qualities and mankind †¢ 8% state it is to discover joy †¢ 6% trust it is to figure out how to serve and love God, while †¢ 8% don’t know While it appears there are a few purposes to life, science is starting to uncover there is one principal reason to all life. Each snapshot of your reality your body attempts to keep vitality streaming. Consistently you inhale air, you add food and water to supplant the vitality you use. All that you detect or do is associated with the progression of vitality in some structure. You are so used to this vitality stream that you barely notice it. It is a definitive procedure of your life. In the event that your vitality quits streaming you kick the bucket: streaming vitality separates living animals from dead ones. While the motivation behind all life may be to enable vitality to stream, similar laws of vitality demonstrate that your very own importance life is to discover how your vitality streams best. Is this science resounding those sacred texts that recommend you have your own one of a kind ‘gift’ that you should utilize? What does your vitality empower you to do best? This can be as straightforward as figuring out what you are really enthusiastic about or what you show improvement over any other person. Shockingly, a considerable lot of us don't know about what this is. Accordingly, the individual significance of your life is for you to find what makes your vitality stream best and afterward how to do that. How you use vitality best shifts for everybody †in this manner, everybody has a somewhat unique importance to another person. Overlooking this implies your vitality will be completely turned inside out and your life will be confused. This is the thing that most sacred writings and profound works are attempting to let us know, however just didn’t comprehend vitality alright. In the event that you take a gander at old sacred writings and profound works as far as vitality you begin to understand that they, and present day science, are for the most part saying something comparable. To put it plainly, while the motivation behind all life is tied in with helping vitality stream, spread and parity, your individual importance is tied in with deciding how you do this best, what you do that enables your energies to stream best.

What is Ambush Marketing How is It Used in Brand Wars

What is Ambush Marketing How is It Used in Brand Wars In 2007, German car maker BMW placed a bill board in Santa Monica, California to promote the 35th BMW MOA Rally.The billboard held the words “A BMW Rally with two nearby service centers. What’s next, paramedics at a chess tournament?”In a bid to take a dig at BMW and take advantage of some of the buzz generated by the BMW MOA Rally, rival German car maker Audi bought a nearby billboard and put up an image of the Audi A4, which had just been launched. The billboard was captioned with the words “Chess? No thanks, I’d rather be driving.”This was a rather cheeky move by Audi.However, Audi did not stop at that. Soon after, Audi took down the initial billboard and replaced it with another billboard that was also a provocation to BMW.The new billboard also contained a picture of the new Audi A4 and was captioned “Your move, BMW” a clever reference to BMW’s regrettable chess theme.BMW was not ready to let Audi get away with such provocation.Without wasting any time, BMW put up a billboard three times the size of Audi’s just across the street and showed an image of the BMW 3 series with a one word caption “Checkmate.”Not to be outdone, Audi bought another billboard next to BMW’s and put up an image of the Audi R8 with the caption “Your pawn is no match for our king.”Having had enough, BMW decide to put an end to this madness by putting up a blimp with an image of BMW’s F1 racing car and the words “Game Over”.To show that it really was game over, BMW went ahead and tethered the blimp on Audi’s R8 billboard.The above spat between BMW and Audi shows the lengths to which brands will go to outdo each other, increase their brand visibility and hopefully gain a larger share of the market.The spat is an interesting example of a marketing tactic known as ambush marketing.WHAT IS AMBUSH MARKETING?Ambush marketing is a marketing tactic where a company hijacks the marketing campaign of a competitor in an attempt to steal the spotlight from the initial advertiser and gain more exposure from the competitor’s marketing campaign.In other words, a company literally ambushes a competitor’s marketing campaign and uses the competitor’s resources and efforts to its own advantage, without the approval of the competitor.The term ambush marketing was first introduced back in the 80s by Jerry Welsh, a marketing strategist who was working as the head of American Express’ global marketing efforts at the time.The definition of ambush marketing has changed since the term was first introduced.Initially, the term was used in the context of event sponsorships, referring to situations where a brand tried to associate itself with an event or a group of people participating in the event even though it had not bought any rights to associate itself with the event.By so doing, the brand would not only capitalize on the huge audience that came to or viewed the event, but would also be stealing the spotlight from competitors who had actually paid to be associated with the event.Today, however, the definition of ambush marketing has moved from the event sponsorship context and expanded to include any situation where a brand tries to take advantage of another brand’s marketing or advertising campaign for its own benefit, a great example of which is the spat between BMW and Audi.TYPES OF AMBUSH MARKETINGThere are two major categories of ambush marketing. These are:Direct Ambush MarketingThis refers to situations where a brand engages in activities that are meant to deceive the audience into thinking that the brand is associated with an event or property, even if the brand has no rights to the event or property.Direct ambush marketing can also refer to situations where a brand goes on an all-out attack to attack a competitor or steal their shine without trying to hide its intentions.There are four types of direct ambush marketing. These are:Predatory Ambushing: This refers to a marketing tactic where a brand attacks a ri val brand’s sponsorship of an event or tries to confuse customers as to who the official sponsor is.A good example of predatory ambush marketing is when Microsoft used Google’s advert video for Google Chrome to advertise against Google’s commercialization of user data.Google released this video to advertise Chrome. Soon after, Microsoft trolled Google by releasing the below parody of the same video. Coattail Ambushing: This refers to marketing activities where a brand tries to take advantage of the buzz generated by the marketing efforts of another brand to gain some brand visibility for itself. For example, during the 2012 London Olympic Games, the Beats by Dre headphone brand was not an official sponsor of the event.To gain advantage of the huge audience of the Olympic Games without paying a dime, Dr. Dre, the CEO of Beats Electronics which produces the Beats by Dre headphones, sent athletes customized headphones branded with colors of the home flag.Many of the athletes twee ted about their surprise gift and were seen wearing the headphones by millions of viewers as they entered the Olympics arena.This way, the brand gained massive visibility without paying a dime to the London Olympic Games Organizing Committee.Property or Trademark Infringement: This refers to situations where a brand intentionally uses trademarks, logos, taglines, symbols, phrases, or other properties of another brand to advertise its own services in a bid to either confuse customers or dilute the marketing efforts of the other brand.For instance, during the 2012 London Olympic Games, sportswear brand Nike was restricted from using the word Olympic Games in any of their advertisements since they were not official sponsors of the sporting competition.Self-ambushing: This refers to a situation where a brand that has bought sponsorship rights to an event performs activities that go beyond the parameters stipulated in the sponsorship contract.For instance, during the 2008 UEFA European C hampionships, beer brand Carlsberg, an official sponsor to the tournament, gave out free Carlsberg branded t-shirts and headbands during the tournament, even though this was not part of their sponsorship agreement.By so doing, Carlsberg infringed on the marketing rights of any other official sponsor whose agreement allowed them to offer freebies to fans.Indirect Ambush MarketingIndirect ambush marketing refers to situations where a brand tries to indirectly take advantage of the marketing efforts of another brand or the buzz generated by an event.With indirect ambush marketing, the brand intention is not to attack the other brand or steal its shine, but simply to gain some exposure from the event or marketing efforts of the other brand.There are two types of indirect ambush marketing:Indirect ambush marketing by association: This refers to marketing activities where a brand uses terminology or images that are unprotected by intellectual property laws or that are similar to those use d by an event or another brand in order to create the illusion that the brand is also associated with the event or brand.With this type of indirect ambush marketing, the brand does not claim any association to the event. Instead, it leaves it to the audience to form the association in their own minds.For example, during the 2012 London Olympic Games, Irish gambling chain Paddy Power put up billboards across the city of London claiming to be the “official sponsor of the largest athletics event in London” that year.However, in much smaller print, there was a disclaimer that made it clear that Paddy Power was referring to the French town of London. By claiming to be the official sponsor of the largest athletic event in London, Paddy Power was not referring to the Olympic Games.They were referring to a traditional egg-and-spoon race in London, France, which they were actually sponsoring. The International Olympic Committee tried to sue Paddy Power for their cheeky advertising campai gn but lost the case.Indirect ambush marketing by distraction: This refers to situations where a brand puts up a promotional presence within the vicinity of an event without making any attempt at creating an association between the brand and the event.By so doing, the aim of the brand is to attract the attention of those at the event.A good example of indirect ambush marketing by distraction happened in at the 1996 Olympics in Atlanta when Nike set up an alternative athletes’ village christened the Nike Center about a mile from the official Olympics athletes’ village, despite Reebok being the official sponsor of that year’s Olympic Games.SHOULD YOU CONSIDER AMBUSH MARKETING?The various brands who have been involved in instances of ambush marketing do so because they understand that there may be huge benefits to be gained from ambush marketing.Some of the advantages of ambush marketing include:Done Well, Ambush Marketing Can Be CheapIf properly strategized, ambush marketing can be a great way to achieve great brand visibility and increase sales without spending a lot of money.By using ambush marketing tactics at the 2012 London Olympic Games, Beats by Dre became one of the most visible brands at the competitions, receiving way more visibility than Panasonic, the official sponsor of the games.Getting all this visibility cost Beats Electronics only the few hundred pairs of Beats headphones that were given to the athletes for free.This is a negligible cost when compared to the £64 million Panasonic paid to become an official sponsor to the Olympic Games.Another great example of how cheap ambush marketing can be is the gimmick by beer brand Bavaria during the 2010 World Cup in South Africa.During a match between the Holland and Denmark, Bavaria sent a group of 36 ladies clad in orange mini-dresses and asked them to attract attention to themselves during the match.Orange is the color of the Holland soccer team, so on the surface the ladies looked like fans of the Holland team.However, that color is also associated with the Bavaria brand. By attracting attention and drawing the cameras to themselves during the match, the ladies were subtly advertising Bavaria.Even though Bavaria was fined for this, the gimmick brought them a lot of publicity, and the fine was a mere slap on the wrist compared to the amounts paid by rival beer brand Budweiser to become the official beer sponsor of the 2010 World Cup.It is a Great Way to Ensure Maximum Returns from MarketingWhen done well, ambush marketing can deliver greater returns than conventional marketing approaches within a shorter span of time.For instance, after Bavaria’s beer babes saga at the 2010 World Cup, a survey by Hall Partners, a global brand and communications agency revealed that at the peak of the controversy emanating from this stunt, Bavaria received 558% more attention in the blogosphere compared to Budweiser, the official sponsor of the 2010 World Cup.Over the course of the Worl d Cup, Bavaria generated 371% more blog buzz compared to Budweiser.It was also reported that for a week after the stunt, Bavaria’s website was among the top 5 most visited beer websites in the UK.What’s more, Bavaria generated more blog attention than the other official sponsors of the 2010 World Cup, including Adidas, Hyundai, Coca Cola, Visa, Sony, and Emirates.Raises Brand EquityAlthough brands engaging in ambush marketing have no direct association with the event they are ambushing, the illusory association to a world known event in the minds of customers often leads to an increase in the value of the brand.It helps build brand credibility in the minds of the audience and helps the brand gain potential customers.A good example of this is the ambush marketing campaign by Beats by Dre. Before the 2012 Summer Olympic Games, Beats by Dre was not a very well-known brand.Following the Olympics, not only did the brand gain recognition across the world, its sales also increased by 1 16%.They are Highly MemorableOne of the greatest attributes is how cheeky and creative they can be.By their very nature, ambush marketing campaigns require a brand to quickly respond to or leverage another brand’s marketing campaign or event.In order to get more buzz than the original campaign, ambush marketing have to demonstrate a high level of creativity, either through witty wordplay, visual trickery, and another form of unconventional approach.This use of cheekiness, creativity and unconventional approaches can make ambush marketing campaigns highly memorable.For instance, despite happening over a decade ago, the spat between BMW and Audi remains as one of the most memorable brand wars due to the cheekiness of world renowned automakers throwing jibes at each other using billboards next to each other.Similarly, the beer babes stunt by Bavaria remains one of the most memorable aspects of the 2010 FIFA World Cup in South Africa.Ambush Marketing Scripts Do Not Have to Conform to a ScriptWhen it comes to marketing and advertising, consistency is very important.When using conventional marketing approaches, brands put a lot of effort to ensure that all their marketing campaigns have a consistent tone, style, and feel across all the platforms in which the campaign is ran.Inconsistency can do more harm than good to the brand’s image in the minds of consumers.When it comes to ambush marketing, however, these consistency limitations fall by the wayside. There is no pressure to conform to a certain script.The brand can use techniques that are beyond the company’s established guidelines.There is a greater deal of flexibility and creative freedom.Not only does this freedom make it easier to come up with impactful campaigns, it also provides brands with a chance to change consumer perceptions by demonstrating new brand values and attributes that consumers may not have previously associated with the brand.THE DISADVANTAGES OF AMBUSH MARKETINGWhile launching an ambu sh marketing campaign might present some major benefits for your brand as we have seen, it’s not all smooth sailing.Ambush marketing also has its downsides. These include:Sometimes, It Can Be ExpensiveThe costs associated with ambush marketing will depend on the approach you decide to take. If you go the Bavaria or the Beats by Dre route, it can be very cost effective.However, if you take some routes, ambush marketing can be very expensive.For instance, let’s consider the spat between BMW and Audi and try to estimate how much it might have cost. Let’s assume that it takes $10,000 to put up a billboard for a month in Los Angeles.Assuming that the spat went on for six months and involved more than 3 billboards, we are talking about a figure in the $180,000 range.When you include the design and production costs as well as the blimp, the costs pass the $200,000 mark.This is not exactly cheap. In addition, some ambush marketing campaigns can lead to lawsuits and heavy fines, pushin g up the costs even further.This explains why most ambush marketing campaigns are usually executed by huge, well-funded brands.It Might Be Challenging to Determine the ROI of an Ambush Marketing CampaignIn most cases, the aim of ambush marketing campaigns is not to drive sales, but rather to raise brand awareness or enhance the brand’s perception in the minds of consumers.Determining the ambush marketing campaign’s effect on these intangible factors is difficult because you can’t assign them numerical values.Sure, you can monitor the internet and social media for engagement metrics such as brand mentions, links, shares, and so on.Still, this does not provide an accurate way of determining the financial ROI of the campaign.Can be Easily Influenced by External FactorsAside from the costs that might be associated with an ambush marketing campaign, the success and effectiveness of the campaign is also easily influenced by external factors such as time, space constraints, as well a s the reaction of the brand whose campaign you are hijacking.Since the ambush marketing campaign is essentially a response to another brand’s campaign, you need to move fast in coming up with the response.In the case of billboard ambush marketing campaigns like the spat between Audi and BMW, space constraints can also make it hard for you to respond to your rival brand.Your competitor’s response to your ambush marketing campaign might also lead to a protracted brand battle, increasing the campaign’s costs beyond your initial budget.IS AMBUSH MARKETING LEGAL?While ambush marketing is a controversial practice, most countries do not have any legal provisions around this area.However, the legality of an ambush marketing campaign depends on the approach used by the ambush marketer in that particular campaign.If the ambush marketing campaign infringes on the trademarks and other intellectual property of another brand, the ambusher can be sued under trademark infringement laws.Howeve r, many ambush marketers are usually careful not to infringe on the trademarks of another brand or event.In some cases, the ambush marketer can still be charged despite not infringing on the trademarks of another brand.For instance, Bavaria was charged in court and fined for the beer babes stunt because it went against FIFA restrictions which made it clear that brands that had not bought sponsorship rights to the World Cup were prohibited from carrying out marketing activities at the event.Still, even with such restrictions, ambush marketers can still find ways to skirt around the restrictions.For example, despite strict restrictions being put in place and even brand police being deployed at the London Summer Olympic Games in 2012, Beats by Dre was still able to successfully execute an ambush marketing campaign at the games without making itself liable to a lawsuit.All in all, I can say that ambush marketing will remain a legal gray area since it is impossible to cover all imaginabl e ambush marketing scenarios, and ambush marketers will continue exploiting these legal gaps to launch ambush marketing campaigns.WRAPPING UPWhile it is a controversial practice, ambush marketing will continue being a great way for brands to raise their brand equity, enhance consumer perceptions and perhaps gain a share of the market.Brands that decide to go this route must be quick and highly creative if they want to their ambush marketing campaigns to be effective and memorable.If you decide to go down this route, it is also good to first make yourself aware of the restrictions surrounding an event or another brand’s marketing campaign before launching your ambush marketing campaign, at least if you don’t want to find your brand on the defensive end of a legal suit.

The Different Types of Messages and Representations...

Each day, almost everyone in the world comes in contact with an older adult. For the purpose of this paper, an older adult is a man or woman who is over the age of 65. Although they are seen regularly in society, have you ever stopped to notice how older adults are treated and portrayed in on-screen media? Most people who watch television have started to notice the quantity and quality of older adult characters over the years. During the era of television shows such as The Golden Girls, older men and women were almost always in a featured role. They were also portrayed in a positive light. As years have passed, older adults are becoming less frequent in on screen media such as television. When they are cast as characters, they are†¦show more content†¦According to Harwood (2007), television shows contain a significantly larger amount of young adults, and a significantly fewer amount of older adults in comparison to the actual number of each group found in the U.S. populatio n. (p.150). This is known as underrepresentation. Compared to Harwood’s, both of our data shows that older adults are underrepresented in the television industry. Not only are older adults represented in an incorrect quantity, their characteristics are also portrayed negatively. Besides looking at the underrepresentation of older adults in television, it is also important to focus on their how characteristics and personalities are represented. Older adults can be represented in two different ways, positively or negatively. The women who play roles in The Golden Girls are different from the characters in the two other television shows I watched. I believe this show portrays older adult women in a positive light. These women are lively and vivacious. They may joke about being old, but they go on to do extremely active things for their age such as Dorothy forcing her high school best friend to a very heavy tennis match (Harris, 18 Mar. 1989). They lovingly joke, scheme, and pic k at each other, but at the end of the day they are helpful, loving, and caring. Every time a character is faced with what seems like a problem of old age, they overcome it. This is evident when Rose cannot find a job andShow MoreRelatedThe Impact Of Media On Society And Culture1629 Words   |  7 Pagesquo. Besides interacting with others, we learn about the culture we live in. Culture teaches people the norms, the values, and what to believe in. The last influence that associates both society and culture is the media. Media has made a huge impact in the way people receive information, the kinds of programs they are exposed to, and the way we communicate with others. 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The Influence of Greek Thought on Modern Science and...

The Influence of Greek Thought on Modern Science and Mathematics Parallels can be drawn from Greek thought and compared to today’s modern world views. This comparison also brings forth the influences of the Greek philosophies to the world’s contemporary aspects. More specifically, mathematics and science elicit the relationships of the ancient Greek beliefs and the existing theories and truths. Mathematics, as it relates to the Greek era and the present time, had created and still creates a very new approach to the thoughts of the mechanics of nature. For instance, Pythagoras, the Greek mathematician and philosopher, believed the physical world would be explained by numbers. He used his theory of numbers and applied them to†¦show more content†¦The theory of relativity is the theory of measurement; therefore, Einstein uses numbers in relation with the fundamental laws of physics. Physics is the mechanics of nature, which can be calculated through use of numbers. The application of Pythagoras’ theory to Einstein’s relativity is obviously not directly related; however, the relevancy of mathematics used with the accordance of nature has influenced many intellectuals, which in turn directly assisted Einstein’s theory. Some of these intellectuals are Aristotle, Ptolemy, and Newton. The field of science during the times of the Greeks have greatly influenced the modern world as one perceives it in the present day. The atomic theory has much responsibility for the relation of Greek thought and modern beliefs. Democritus was one of the fir4st Greek philosophers to explain the theory of the atom. He said that it was indivisible. Furthermore, he explained that each element is made of particles, and that change occurs by the transfer of the atoms. In comparison to the modern day atomic theory, Democritus had the correct notion as to the significance of the atom-it is indivisible. 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Storm Born Chapter Nine Free Essays

string(38) " number of us who infringe on humans\." â€Å"What’s the point of a bedroom? I mean, you guys seem to be more into public sex anyway.† Dorian gestured me around a corner to his suite or wing or whatever. â€Å"What we do is natural. We will write a custom essay sample on Storm Born Chapter Nine or any similar topic only for you Order Now We don’t hide it. Besides, it’s actually quite titillating to know others are watching. Haven’t you ever done it?† â€Å"Sorry. I’m not an exhibitionist.† And yet, as soon as I said the words, I thought about Kiyo. We’d been all over each other at the bar, and then we’d had sex out on the balcony. We hadn’t drawn that much attention, but we could have. Just thinking about it made me shudder – in a good way. We passed through another set of double doors with two guards standing outside. They had weapons, but I knew their magic posed the true threat. Once Dorian had closed the doors behind us, I turned and took in the room. â€Å"My God. Why would you have sex in the dining room when you could do it in here?† â€Å"I do do it in here. I do it in there. Honestly, it doesn’t matter. I like variety.† The room spread out for what seemed like miles, the far wall composed almost entirely of windows. It probably had a stellar view in the daytime. Everything from the paint to the enormous satin-covered bed was painted in shades of gold and wine. The torches on the wall added a charming, almost kinky touch. To one side I saw a room that must have served as a bathroom, judging from the giant marble tub. Opposite that, a parlor of sorts extended off on the other side of the room. He beckoned me there to an ornate chair with velvet cushions. â€Å"Wine?† he asked, picking up a crystal decanter from a little table. â€Å"You know the answer to that.† â€Å"I’m sure a small taste won’t hurt.† â€Å"Yeah, and Persephone thought a few pomegranate seeds wouldn’t hurt either. Now she rules the Underworld.† He poured himself a glass and sat down in a chair facing mine at an angle. â€Å"Would it be so bad to rule here?† â€Å"I’m going to ignore that question. Now look, I need to talk to you about a guy named Aeson. He kidnapped a human girl – â€Å" Dorian waved a hand to stop me. â€Å"No business yet.† â€Å"But I need to get her back soon – â€Å" â€Å"And I will help you, I swear it. Now. One more hour won’t matter. Sit with me, and I’ll tell you a story.† â€Å"A story? You’re serious?† â€Å"My dear Odile, I assure you I am always serious – well, no, actually that’s a lie. Most of the time I’m not. But this time I happen to be. So make yourself comfortable.† I sighed, slouched back in the chair, and took out the other Milky Way. Seeing his eyes on it, I broke it in half and handed him a piece. Nodding his thanks, he ate it with the wine, something that looked ridiculous and nearly made me smile. â€Å"Now. Tell me something. Have you ever heard the story of Storm King?† â€Å"No. Is or was he a real guy?† â€Å"Very real.† â€Å"So what, is there, like, a Storm Land or something?† â€Å"Not exactly. He did rule a vast area, but the title was more honorary due to his ability to control storms and the weather.† â€Å"Sounds reasonable.† He quirked me a half-smile. â€Å"I’m guessing you don’t realize just how important that is.† â€Å"Not really. I mean, all of you have some kind of magic, right? Why not storms?† â€Å"Ah, but to control storms and the weather is to literally control the elements. Water. Air. The fire of lightning. To see him in his fury was a terrible and amazing thing. He could call down the very heavens to smite his enemies. Few of us have such strength. I’ve never seen his equal, and I’ve lived almost two centuries. Even when crossing into your world, his powers didn’t dim.† â€Å"What do your own powers do?† That was probably something I should have known before being alone with him. â€Å"I can summon and control materials that come from within the earth. Dirt. Rocks. Magma on occasion.† â€Å"The magma sounds cool, but the rest†¦well, sorry. Not so impressive.† Those golden eyes sparkled. â€Å"I could call down the stones that have built this keep and reduce the entire building to a pile of rubble within minutes.† I glanced around us. â€Å"Yeah. Okay. That’s impressive.† â€Å"Thank you. Anyway. With power like that, he inevitably drew followers. In those days, we were more fractured†¦split into smaller kingdoms. Our political and geographic divisions are always changing. Storm King sought to remedy this. He conquered and united a number of the smaller rulers, attempting to unite all of the shining ones under his rule. He made astounding progress.† â€Å"Was he a good king?† I was getting sucked in despite my best resistance. â€Å"Depends on how you define ‘good.’ He was a good war leader, certainly. And he was ruthless – which is an ugly but sometimes necessary part of ruling. But, with such power, he had no qualms about taking what he wanted – no matter the inconvenience to others. Those who angered him died without question. If he wanted land, he took it. If he wanted a woman, he took her. Some of those women thought it was an honor, some were taken forcibly.† Dorian paused, giving me a look both studious and sympathetic. â€Å"Some were human.† I stiffened. â€Å"Like Aeson.† â€Å"Unfortunately, yes.† â€Å"‘Unfortunately’? You’re one of them. You must have a thing for humans.† â€Å"Of course I do. We all do – men and women alike. You all smell like musk and sex. It screams fertility. It calls to our most basic, primal instincts to reproduce. For a people whose children are dwindling, that means something. So, yes, I understand men like Storm King and Aeson, but† – he shrugged – â€Å"I’ve never been with a woman who didn’t want me, never taken one by force. Not even a human.† â€Å"You seem to be in the minority.† â€Å"No, as I told you earlier, it’s only a small number of us who infringe on humans. You read "Storm Born Chapter Nine" in category "Essay examples" You have your own rapists. They too are only a small number.† I shifted and leaned my head against the chair’s back. â€Å"Fair enough. Get on with the story.† He paused a moment, looking surprised, like he couldn’t believe I’d conceded a point to him. I could hardly believe it myself. â€Å"Very well. Storm King’s ambitions extended beyond conquering this world. He wanted to conquer yours as well.† â€Å"That’s impossible.† â€Å"Not so. The desire to return to our homeland burns in all of us; it would push many to extreme actions. He drew a lot of support, armies willing to cross over for this dream. He had the power to make it happen. He planned a massive Samhain invasion, consisting of shining ones and spirits alike.† â€Å"What happened? Obviously it didn’t work.† Dorian had propped up his elbow again, resting his hand in his chin as he had on his throne. That gorgeous hair hung off to one side, a stream of molten copper. â€Å"I’ll tell you in a moment. First I’d like your opinion on all of this. What do you think about this plan of his in light of your earlier noble words about conquerors and how the conquered must simply accept their fate? If our forces took yours in fair warfare, would you accept that so easily?† â€Å"I hate hypothetical questions.† He simply smiled. â€Å"Okay, then. ‘Accept’ is a funny thing. I mean, I guess if our armies and infrastructure were destroyed, I’d have to accept that on a certain level. Would I like it? Would I just let it go? Probably not. I’d probably always keep fighting. Looking for some way to change things.† â€Å"Then perhaps you understand our attitudes toward you and the world you live in.† â€Å"Yeah, but†¦why not let it go? You have a perfectly nice world here.† â€Å"You’re contradicting yourself.† â€Å"Well, in the scenario you described, we don’t have a new world. We’re subjugated in your new one.† â€Å"Would it make a difference?† I stared off at one of the flickering torches. â€Å"No. Probably not. I don’t know.† He was making me empathize with the gentry, and I didn’t like it. I turned back to him. â€Å"What happened, then? Is this Storm King someone I should go hunt down?† â€Å"No, alas. He’s already dead.† Dorian watched me for a moment, weighing me for some purpose I couldn’t understand. â€Å"Roland Markham killed him.† I straightened up. â€Å"What?† â€Å"You didn’t know that.† â€Å"No. Of course not. I’ve never even heard of this Storm King guy until tonight.† This answer turned Dorian pensive, momentarily halting his normal jocosity. â€Å"That rather astonishes me. Storm King must have been the greatest conquest of Roland Markham’s career. How can you not know? Isn’t he your father?† â€Å"My stepfather. But he trained me.† I turned the information over in my mind. â€Å"I don’t know why he never told me. When did it happen?† â€Å"Oh, about†¦thirteen years ago. Maybe fourteen.† That was around the time Roland had started training me. Coincidence? Had the threat of Otherworldly invasion frightened him into defying my mother’s wishes? When I didn’t say anything, Dorian continued: â€Å"Not surprisingly, Roland Markham has his own reputation around here. But some say with your kills, you have surpassed him.† â€Å"I wish you guys wouldn’t paint me like some bloodthirsty avenger.† â€Å"Prejudice works both ways.† â€Å"Yeah, but come on. Half the time, I just send them back here.† â€Å"You kill enough to scare most of the people out in the main hall.† â€Å"But that’s not why you’re telling me this story.† â€Å"True enough.† He poured another glass of wine. â€Å"You are brave, Eugenie Markham. You are brave and strong and beautiful. But your perspective and view of the world – worlds – are flawed. You don’t understand us. We don’t behave as we do out of an evil nature. We have reasons for our actions.† â€Å"Just as I do for mine. I don’t kill because I enjoy it.† â€Å"Well, I wonder about that, but yes, I get your point. You do what you do out of loyalty to your own kind. You want to protect them and see that they have the best lives they can.† â€Å"This is where you say you’re doing exactly the same thing.† He laughed out loud, the sound rich and melodious. â€Å"Why, Eugenie, did we just have a moment of rapport?† â€Å"You’ve stopped calling me Odile,† I noted, deflecting the question. â€Å"We aren’t in public. It doesn’t matter.† â€Å"Whatever. So†¦when Storm King was gathering his armies and followers†¦were you one of them?† Dorian’s levity faded. â€Å"Yes. I was. One of his biggest supporters, actually.† â€Å"Would you do it again? If you got the chance?† â€Å"In a heartbeat. I would give anything to see his vision realized. Since his death, prophecies and omens have abounded, whispering of other opportunities that might come in the future. I pay attention to them all.† I didn’t respond. â€Å"What are you thinking about?† â€Å"I’m trying to decide if I should break my hospitality vow and kill you.† His good humor returned. â€Å"Do you know how glad I am that you stopped by tonight? I haven’t had this much fun in years. But you won’t kill me. Not tonight, at least, and not even because of the promise.† I looked up at him again, a smile suddenly playing on my own lips. â€Å"Oh? And why are you so sure of that?† â€Å"Because I told you exactly how I feel. If I’d lied and said I had no interest in the human world or following Storm King’s vision, you wouldn’t have believed me. In telling you the truth, I shall live another night. You may not like me, but I think honesty might have bought me your respect.† â€Å"It might have.† Again, I lapsed into silence. Dorian seemed incapable of handling that. â€Å"Now what are you thinking?† â€Å"That you almost seem human.† He leaned toward me, a bit closer than I felt comfortable with. â€Å"Should I be flattered or insulted?† I gave a small, rueful laugh. â€Å"I don’t know.† â€Å"You have a lovely smile.† â€Å"Hey, don’t start with that. I don’t care how honest you are or how musky I smell.† He leaned back in his chair. â€Å"As you say.† I still couldn’t get over the idea of a massive invasion. â€Å"So, is your attitude toward Storm King pretty common? Do others feel the same way?† â€Å"Some do, some don’t. Maiwenn, queen of the Willow Land, believes he was evil incarnate. She wouldn’t join up with him and thought his plan would lead us to ruin. Others gave up after Storm King’s defeat. If he couldn’t do it, no one could. But others†¦well, many others still carry the dream. Including your King Aeson.† I sighed. â€Å"At last we get down to business.† â€Å"If we must. So. I gather you want to remove this girl from him.† â€Å"Yes.† â€Å"And how are you doing this? With your servants and that human?† â€Å"Yes.† Now Dorian didn’t say anything. â€Å"Hey, I know it’s crazy, but I don’t have any choice.† â€Å"Which is why you come to me.† I nodded, and at long last, I saw the wisdom of Volusian’s plan. If Dorian really could destroy this castle, he’d be a pretty good asset on a rescue mission. â€Å"Despite my compelling story about protecting my own kind, you actually think I would go against Aeson.† â€Å"Volusian – my servant – told me you two don’t get along.† â€Å"He’s right. Aeson is one of our strongest leaders, but I don’t like the way he rules or deals with his so-called allies. Yet, that doesn’t mean I can walk over there with you and openly oppose him.† â€Å"But you said earlier – â€Å" â€Å"That I would help. I still will. I’m just not going to do so in person.† Whatever kindly feelings I’d been building toward him disappeared. My voice turned icy. â€Å"Okay, so what are you going to do?† â€Å"I have a servant here who used to be one of Aeson’s men. I’ll send him with you as a guide.† â€Å"What good is that? My spirits already know the way.† â€Å"They don’t know the back ways. My servant knows the place intimately. He is far more likely to get you in unseen. I don’t know much about human tactics, but I imagine even in your world, subtle and stealthy is safer than marching in openly. Especially when you’re outnumbered.† I slouched back in the chair. â€Å"I suppose.† â€Å"Now you’re pouting,† he teased. â€Å"No, I’m not.† â€Å"I don’t mind. It’s charming.† â€Å"No, it’s not.† He touched my chin to turn my face toward his. â€Å"It is. But it’s still unwarranted. Would you have helped me even a little if I’d come to you in a similar way?† â€Å"No.† I didn’t even try to make a pretense otherwise. He withdrew his hand, still smiling. â€Å"We are all honest tonight. Well, then. I suppose I should introduce you to Gawyn.† â€Å"Wait,† I said. I stood up uncertainly. All of this honesty talk had put me in mind of Kiyo. So had the sex talk. Okay, everything made me think about Kiyo lately. â€Å"You have another question?† I studied Dorian carefully. He was one of the gentry, but something about this brief encounter made him†¦well, if not exactly trustworthy, then less untrustworthy. And really, he was the closest thing I might have to a true gentry resource. â€Å"Yes. I do.† I took off my jacket and then turned around, facing away from him. I wore no backless tank top today and had to completely pull off the long-sleeved shirt I had on. After a moment’s consideration, I took off my bra too. â€Å"Oh,† said Dorian. â€Å"I think I’m going to like this question.† I wrapped my arms around my breasts, still keeping my back to him. â€Å"Do you see the scratches?† â€Å"Of course.† â€Å"Do you know what they are? I think something Otherworldly made them.† I heard him stand up and approach me. Moments later, his fingertips lightly grazed the marks, following their tracks. His touch was slow and considering, one that truly sought to feel me. It shouldn’t have been erotic – for a lot of reasons – but it was anyway. His fingers trailed all the way down the scratches and then back up. â€Å"I can’t tell you what made them,† he said at last, â€Å"but I can tell you they were magically inflicted. If I had to guess†¦I’d say you’ve been marked.† â€Å"Marked how?† â€Å"I think whoever – or whatever – made these did so to track you. As long as these are on you, the maker can find you.† I shivered, and it had nothing to do with being topless or the fact that his fingers were still on me. â€Å"Can you get rid of them?† â€Å"No. They might eventually go away on their own, but I can’t tell you when. Who made them?† I hesitated. â€Å"A man.† Dorian spread his fingers out so that his palms were facedown on my back. â€Å"I’d be hard-pressed to scratch you like that standing here. I’d need to have my arms around you.† I didn’t answer. I could feel his soft laughter against my skin, and somehow, he now stood closer. â€Å"Why, Eugenie Markham, slayer of gentry, what have you done?† â€Å"I don’t know.† He ran his hands down my back until they rested on my hips. â€Å"And that’s killing you, isn’t it? That you might have let something you despise touch you like that. Did you enjoy it?† â€Å"None of your business. And you’re standing too close.† I turned around, still wrapping my arms around me as I stepped away. â€Å"The inspection’s over.† â€Å"If you wish. I’m not sure you really want it to be over.† â€Å"I don’t do†¦Ã¢â‚¬  I stopped. â€Å"Gentry?† He stepped forward again, resting his hands on my arms, holding more tightly than he needed to – not that he needed to be touching me at all anymore. I should have decked him, but I didn’t. He had considerable height on me but had to lean down to close the distance between our faces. He smelled like cinnamon. â€Å"You know, in spite of your deadly reputation, any man in this keep would bring you the world to be your lover. Come to my bed tonight, and I’ll take you to Aeson myself. I’ll fight by your side.† I stared up at him, half tempted. I needed the help. And he wasn’t too hard on the eyes. But I couldn’t do it, no matter how reasonable he’d seemed tonight. I had gone to Kiyo unwittingly. I couldn’t have sex with another of the gentry, knowing exactly what he was. That instinct wouldn’t budge. â€Å"No. You have plenty of women out there,† I said lightly. â€Å"You don’t need me.† â€Å"None of them will conceive like you. Your body promises many children.† â€Å"Not likely. I’m on the pill.† â€Å"The what?† I explained it to him, and while he didn’t back away from me, his eyes looked like he wanted to. He sighed. â€Å"I don’t understand humans. You’re gifted with fecundity, yet you stifle it.† â€Å"The world’s overpopulated. And I’m not ready for a baby.† â€Å"I don’t understand humans,† he repeated. â€Å"And here I thought we’d made such progress. I guess you can let go of me now.† â€Å"My offer still stands.† I felt my eyebrows rise. â€Å"Even with no chance of pregnancy?† â€Å"Don’t discount your many charms. I’d still sleep with you for other reasons.† â€Å"Like what? I mean, aside from the fact you’d probably sleep with anything female.† He looked down at me and then back up to my face, giving me the feeling I wasn’t covering my breasts very well. â€Å"I won’t bother with the obvious things,† he said. â€Å"Honestly the main reason†¦well, in one night, I think I might have convinced you that not all gentry are monsters. Might. You still have a long way to go. But you’ve already been intimate with one – or something else from this world – and you can’t stop thinking about it. And not because you hated it. You’ll mix that with what you’ve seen tonight, and then you really won’t know what to think. â€Å"I want to make love to you while that indecision still torments you, while you’re still not sure if I’m a god or a monster or simply a human like you. I want to be with you in that ultimate moment of vulnerability, when your desire wars with your instincts and every touch of my body triggers both fear and pleasure in you.† â€Å"Fear? Are you threatening to rape me like every other gentry lately?† â€Å"No. I told you, I don’t take women by force. But it doesn’t matter. You’ll come to me by choice.† â€Å"Not likely.† â€Å"Oh, very likely. Your own nature is conflicted, Eugenie. You’re attracted to things you know you shouldn’t be, even if you don’t realize it consciously. You like playing with danger – it arouses you. That’s why you fight the creatures of this world so aggressively. That’s why you’ve come for this girl – despite how foolhardy you know it is. And that’s why you’ll return to me. You won’t be able to help yourself. You want to walk that line, put yourself at risk, see how far you can let yourself go. You protect yourself so fiercely from the things you fear that the thought of letting down your defenses and submitting excites you. Now, you won’t let someone you hate – like Rurik – touch you, but me? You don’t hate me. Not quite. I’m the perfect mix. The perfect way – the safe way – to give in to what you want.† â€Å"You’re crazy.† I broke away, pushing with my hands, not caring if he saw my chest or not. â€Å"And you get off on some pretty crazy shit.† â€Å"No crazier than your own desires.† â€Å"You’re wrong. Besides, if I were going to fuck one of you, it wouldn’t be one who harbors plans to take over my world.† He shrugged, watching me put my clothes back on. â€Å"If you say so. Do you still want my earlier offer of help?† I hesitated. His little sexual tirade had unnerved me – only I couldn’t exactly articulate why. I still needed his help, regardless of my mixed feelings about him. That was becoming increasingly clear. â€Å"Yeah, I’ll still take your servant.† â€Å"Then let’s introduce you.† How to cite Storm Born Chapter Nine, Essay examples

Information and Data Value

Today one can hardly argue that IT investment is a significant aspect of a company’s strategic planning. Recent technological outbreaks have enabled managers to collect and handle any amounts of data records. The question, thence, arises, whether the informational interpretation might present any significant value for a firm’s performance. Thus, the necessity of developing efficient measuring tools such as the Return on Information metrics is explicable.Advertising We will write a custom essay sample on Information and Data Value specifically for you for only $16.05 $11/page Learn More Applying technologies for data analysis can either increase or decrease the information value depending on the efficiency of the selected approach. Thus, current research shows that the usage of the most modern and advanced machinery devices does not essentially guarantee the data cost advance. Nor does the type of data collected determine its utility for the improvement of a firm’s performance. Analysts tend to consider management functioning to be the key factor that preconditions the success of the ROI policy. Thus, managers of huge corporations claim that the vast digital data volumes are highly problematic to be turned into valuable insights that can be further used as the basis for budget scheduling. According to the results gathered from several case studies, effective ROI is only possible on condition that one deals with â€Å"the right information, from the right sources† (Mattocks 2013, par.5). Nevertheless, while modern technical equipment is not a pledge of successful information managing, poor IT policy is apt to decrease the value of data available. Return on Information analysis is to be preceded by profound targeting that will help to turn the relevant metrics into significant marketing indicators. As far as the success of Return on Information metrics application is determined by the objective setting; it is logical to suppose that ROI is to be managed by the strategy marketing department likely to handle the issue most efficiently. It is crucial that the company invests enough money in the employment of high-qualified analysts able of performing a precise evaluation of the data operating. Even though modern technologies are capable of processing any amounts of digital data, human factor still plays the key role, as it is a person responsible for the critical analysis of the received results. Whereas, the machinery sorts out the necessary statistics, a good specialist turns it into the materials valuable for the company’s performance. Thus, ROI performance requires organized cooperation between the head management that is supposed to define the objective and the professional analysts that can provide the demanded results (Pavlou et al. 2005).Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Basing on t he experience, one can point out several challenges that appear when measuring the ROI. First of all, companies are likely to face unforeseen expenses due to the hidden costs that the selected approach implies. Secondly, the abundance of sources available makes it a hard task to identify the most reliable one. Moreover, the choice of the search platform is frequently neglected as the non-important fact. This disregard can seriously complicate the process of data handling. Finally, ROI calculating is often performed within the wrong factor framework, whereas the only relevant criterion for ROI estimating is the value of the information. The data validity assessment is not always properly performed. There are numerous cases when the analysts fail to evaluate the information’s cost in the relation to the set objective. The so-called â€Å"Informational Age† requires the development of new approaches to the information operating. ROI assessment is to imply a complex of mea sures aimed at receiving a full database concerning the informational value, the justification of the IT investment, the congruity of the current management strategy. The ROI analysis is to be performed with consideration of the firm’s policy and budget peculiarities. Reference List Mattocks, R 2013, Marketing ROI Starts with a Return on Information, https://www.lyntonweb.com/blog/bid/87909/Marketing-ROI-Starts-with-a-Return-on-Information. Pavlou, PA, Housel, TJ, Rodgers, W Jansen, E 2005, ‘Measuring the Return on Information Technology: A Knowledge-Based Approach for Revenue Allocation at the Process and Firm Level’, Journal of the Association for Information Systems, vol. 6, no. 7, pp. 199-226. This essay on Information and Data Value was written and submitted by user Renata Bridges to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.